The NAMM Show 2026: Celebrating Innovation, Community, and the Future of Music
Every January, the global music products industry gathers for one unforgettable week of learning, connection, and discovery. In 2026, NAMM returns to the Anaheim Convention Center in Southern California from January 20–24 for another exciting showcase. Popplers Music is thrilled to highlight this upcoming event and celebrate the role that NAMM plays in shaping the future of music.
As a music store serving the North Dakota and South Dakota region for over 100 years, Popplers Music has always valued the importance of community, education, and staying connected with the industry. Attending NAMM throughout the years has allowed us to learn, grow, and bring the very best products and knowledge back home to the students, educators, and musicians we serve.
What Is NAMM?
NAMM stands for the National Association of Music Merchants, a global organization that supports music product manufacturers, retailers, and music industry professionals. Founded in 1901, NAMM’s mission is to strengthen the music products industry and promote the joy, benefits, and lifelong value of making music.
NAMM reinvests proceeds from events and membership to fuel what they call the Circle of Benefits, supporting the industry through:
- Research on the benefits of arts education
- Policy advocacy on behalf of music makers
- Charitable initiatives and community programs
- Global development and education for music professionals
This vision aligns closely with Popplers Music’s long-standing commitment to music education in our region.
👉 Ready to explore instruments and gear inspired by NAMM? Visit our online store today at our website.
Why NAMM Matters for Musicians and Music Educators
NAMM is more than a trade show. It is:
- A launchpad for new musical instruments, technology, and gear
- A learning hub with over 200 educational sessions
- A vibrant gathering featuring 150+ bands, 3,500+ brands, and 75,000 attendees from 125+ countries
- A global network where music retailers, educators, performers, and creators connect and collaborate
For Popplers Music, NAMM represents an opportunity to learn about the latest tools that empower music classrooms, ensembles, and individual musicians. Access to NAMM’s innovations helps us bring informed recommendations and updated product knowledge back to the communities we support.
📞 Connect with our team to learn how NAMM-inspired tools can help your classroom or ensemble.
📍 Grand Forks, ND – 800-437-1755
📍 Sioux Falls, SD – 800-568-2508
NAMM 2026: What to Expect
The 2026 NAMM Show promises its most dynamic weekend yet. From January 22–24, exhibitors will showcase the latest advancements in:
- Musical instruments
- Pro audio and recording technology
- Live event and entertainment systems
- Lighting and staging
- Music education tools and software
NAMM is the place where new releases debut, major brands connect with retailers, and educators explore resources that enrich their programs. With a 41% increase in international attendance between 2023 and 2024, NAMM’s momentum continues to grow.
Why Brands Exhibit
- Meet tens of thousands of global decision makers
- Build meaningful face-to-face relationships
- Expand international visibility
- Highlight new products for retailers like Popplers Music
- Share innovations with educators and industry leaders
Popplers Music and NAMM: A Long Tradition of Learning and Connection
Over the years, our team at Popplers Music has attended NAMM to stay connected with the music industry’s pulse. From discovering new band and orchestra instruments to exploring digital pianos, pro audio gear, organ technology, educational resources, and sheet music innovations, NAMM ensures that what we bring home to our North Dakota and South Dakota communities is informed, relevant, and future-ready.
Our commitment has always been simple:
To support music makers, music educators, and our local communities with the best tools, knowledge, and service available.
NAMM helps us do exactly that.
Discover, Learn, and Experience More With Popplers Music
Popplers Music is proud to be part of NAMM’s global community that champions music making. As NAMM 2026 approaches, we look forward to bringing home inspiration, new products, and educational tools that continue to elevate the music experience for our customers across the Dakotas and beyond.
✅ Experience the Popplers difference by visiting our Grand Forks or Sioux Falls locations. Stop by and try instruments in person with guidance from real musicians. Talk with our team to learn more.
📍 Grand Forks, ND – 800-437-1755
📍 Sioux Falls, SD – 800-568-2508
📧 Email: [email protected]