Here, in Jimi Hendrix -The Last 24 Hours the producers explore and explain the reasons why Jimis demise became shrouded in rumour, gossip and falsehoods. The authorities and media quickly dismissed the death of Hendrix as just another drugged rock star casualty; however for the first time, the circumstances leading to Jimi's tragic death can be examined as the producers present new and compelling evidence. Evidence, which may reopen the inquiry into what may have been for certain parties, a convenient death. Viewers will have to decide for themselves just what happened on September 18th 1970 in a small, private hotel situated in the Notting Hill area of London.