Welcome to the Music Business (Cash Flow: Achieving Succes in the Audio Industry)
SKU: 00-34404
$39.99
Hard Copy
Today’s Music Business is clearly not the same as it was in its peak years of the 1980s. The never-ending flow of new digital technology combined with Internet based marketing and distribution have forever altered the playing field. These changes have created a new wave of independence that has led to opportunities for artists to have much more control over their careers. Gregory J. Gordon (CEO & Founder of Pyramind), along with Tess Taylor (President & Founder of The National Association of Recording Industry Professionals), Steffen Franz (President & Founder of The Independent Distribution Collective) and Paul Terry (President of Paul Terry And Associates, Management & Entrepreneurial Training for Social Enterprise) join forces to present a compelling and thought provoking guide to the entrepreneurial nature of the music business. This is the third book in The Pyramind Training Series and is accompanied by a DVD which includes a behind the scenes discussion with Steffen Franz and Gregory J. Gordon and supporting documentation for independent artists seeking to build their plan for success.
- SKU
- 00-34404
- Composer
- Pyramind Training Se
- Voicing
- Book/DVD
- Manufacturer
- ALFRED
- Barcode
- 038081400907
- ISBN 10
- 0739071955
- ISBN 13
- 9780739071953
-
Acknowledgements
-
Preface
-
Section 1: The Entrepreneurial Nature of the Music Business by Gregory J. Gordon
-
Introduction: Some Insights into Gregory J. Gordon
-
Chapter 1: Time to Go to Work
-
Jobs in the Music Business
-
Personal Vision Statements
-
Chapter 2: Useful Resources for Achieving Success
-
Professional Organizations to Support Your Career
-
Schmooze or Lose: Networking Tips
-
Chapter 3: Change Is the Constant
-
"Forward, Never Straight"
-
Navigating the Waters of Independence: Facts and Figures in the Music Business
-
New Media
-
Come and Get It!
-
Oh, No You Don't! (DRM)
-
Video Games--The New Frontier
-
Chapter 4: The Future's Up to You
-
Section 2: Success Strategies by Tess Taylor
-
Introduction: Meet Tess Taylor
-
Chapter 5: Got Hustle?
-
The Bad News
-
The Good News
-
Before You Create Your Résumé (or "How to Market Your Most Important Product--You!")
-
Chapter 6: Your Marketing Tools--The Résumé
-
Creating Your Résumé Checklist
-
Chapter 7: Sample Résumés and Cover Letters
-
Getting Started
-
A Sample Cover Letter
-
Chapter 8: You, the Complete Package
-
The Elevator Pitch
-
References, Referrals, Testimonials, Letters of Recommendation
-
Business Cards & Database
-
Your Network
-
Attributes of Winners & Losers
-
Getting In: Give to Get
-
Chapter 9: Setting the Stage for Opportunity
-
Etiquette, Professional Protocol & How to Work the Telephone
-
Step Out of Your Comfort Zone--Take Risks!
-
From School to the Real World
-
Chapter 10: When You Get the Gig--Producer Fee Ranges and Considerations
-
Producer's Duties
-
Producer Advance (Old School)
-
"All-in" Producer Fund (Most Cases)
-
Producer Advance Versus Recording Costs
-
The Producer Royalty
-
Chapter 11: Success Strategies--Some Parting Advice
-
The Nine Things Employers Wish You Knew
-
Ten Things You Can Do Today
-
Tess Taylor's Recommended Reading List: Books
-
Your Favorites?
-
Tess Taylor's Recommended Reading List: Blogs & News
-
Your Favorites?
-
The Rest Is Up to You
-
Section 3: Welcome to the Music Business by Steffen Franz
-
Introduction: Adapting to a Changing World
-
Chapter 12: How Am I Really Going to Make Money in This Business?
-
Employee Versus Entrepreneur: Which Is Right for You?
-
Risk/Reward Ratios and Determining a Pathway for Your Career
-
Can't Beat 'Em?
-
Chapter 13: How the Music Business Works
-
Roles in the Music Business
-
Other Possible "Team" Members
-
Chapter 14: An Overview of the Traditional "Record" and the Wider Known "Music" Industry
-
The History
-
Terrestrial Broadcasting
-
Chapter 15: The Business Plan Primer
-
Building Your Blueprint for Success
-
How Long Will Writing the Business Plan Take?
-
Who Is the Target of This Document?
-
How to Begin
-
Executive Summary
-
The Business Overview
-
Market Analysis
-
Chapter 16: Finding Opportunities in Tough Times
-
Section 4: Creating the Business Plan by Paul Terry
-
Introduction
-
Chapter 17: The Business Plan--A Roadmap to Success
-
What Is a Business Plan?
-
Am I an Entrepreneur? Key Questions & Personal Assessments
-
The Basic Skills for Long-Term Success (aka Twenty Considerations for Long-Term Success)
-
The Six Basic Elements of a Business Plan
-
Chapter 18: The Business Plan, Detailed
-
The Basic One-Page Outline
-
The Introduction
-
The Business
-
The Marketing Plan
-
The Management Plan
-
The Financial Plan
-
Analysis & Business Development
-
Growth/Expansion
-
Chapter 19: The Business Plan FAQ
-
Ten Essential Questions
-
Chapter 20: An Essential Plan for Success
-
Index